Request for Proposal

Advertising Agency

  • Status
    Archived
  • Archived
    2006

Description

The AOC seeks to identify and retain a primary, qualified advertising agency to supply the AOC with high-quality, cost-effective print advertising, image development and marketing campaign strategies. This RFP is the means for prospective advertising agencies to submit their qualifications to the AOC and request selection as a result of this RFP.

Tasks will include:

  • Conceptualize, develop, produce, implement and evaluate a marketing strategy to showcase the AOC as a desirable and preferred employer.
  • Develop, implement, and evaluate a strategy to advertise specific employment opportunities to identified target markets.
  • Prepare and place customized print advertising for inclusion in newspapers and other periodical classified advertising sections ("classified ads").
  • Ensure that advertising content is consistent with AOC standards and expectations.
  • Actively and vigorously negotiate discounted display, posting, listing or advertising rates with various media vendors.
  • Provide customized periodic updates on special/discounted advertising rates with media commonly used by the AOC.
  • Provide recommendations for the development and placement of advertising based on market analysis, industry standards, and consultation with recruitment unit staff.
  • Conduct research and market analysis to provide information about target audiences and most effective media placement to reach identified audiences.

Written proposals must be received no later than Friday, 1:00 p.m., June 9, 2006.

Additional information is set forth in Request for Proposal (RFP) No. HR-06-01

Request for Proposal

Addendum(s)

Related Documents

  • Questions and Answers | PDF Format (11 KB) - May 18, 2006

Intent to Award

Attachments

Disclaimer

The Judicial Council, as a public entity, prohibits direct contact with any Council personnel during the solicitation process in order to maintain fairness and equality to all proposers. Proposers are specifically directed NOT to contact any judicial branch entity personnel or consultants for meetings, conferences, or discussions that are related to the solicitation at any time between release of the solicitation and any award and execution of a contract. Unauthorized contact with any judicial branch entity personnel or consultants may be cause for rejection of the Proposer’s proposal.